"Downtown Hazard can become a beacon for new business start-ups, a place of strength for existing enterprises, and an area which showcases the arts and culture and natural surroundings of our city."
This logo represents the natural surroundings your audience knows and loves. Because you're appealing to a very broad age range, we wanted to update a classic depiction of Appalachian landscape while symbolizing what makes Hazard unique. The shape of the mountain represents focal points like triangle park. The sun image acts as that beacon of light drawing people downtown. The outstretched beams mirror downtown's "Together" mural. The purple diamond shape pays homage to Hazard's title, "Queen City of the Mountains." And it's all a bit dreamy, echoing the tagline.
I acted as lead designer for InVision Hazard while employed at P&P Creative.
Check out InVision Hazard here.
